As anyone who spends time on the Internet knows, a new wave has crashed into shore for online business: eCourses.
The thing is, a lot of it out there is information product with a “course” label attached. The information found in an average ebook (for $2.99) is transformed into graphics, presentation slides and audio/video, and the price can goes up to $100 plus.
Then there’s the product offered by big names in their business niche. They suggest added value with fancy sales pages, scheduled webinar calls, social media/forum groups, maybe some variation of a group coaching call once a week … and graphics, presentation slides and video. Such “big” courses can charge $1,000, $2,000 … or more.
We’re not saying that information products are bad. It’s just that, technically, they’re not always educational courses.
They have their place and, for those who buy them with the understanding that they’re paying a premium fee for information offered in presentation slides, audio and video, it can be a great way to learn what was once only offered through the pages of a book or via face-to-face presentations that required costly travel and time demands.
What Makes an Educational Course?
All of that being said, there are some truly good courses out there too (offered at a reasonable price).
But let’s face it, not every business person can be a good teacher. They may be extraordinary in their chosen field, but that doesn’t mean they’re teachers. Some can be, but many are not!
It’s important to remember: teaching is a profession deserving of the recognition that those who practice it have successfully traversed rigorous training, and even more rigorous practice, to do what they do with a degree of effectiveness.
There’s a lot that goes into making a good course … a multitude of practices rooted in pedagogical research, professional practice, and experience.
It encompasses so much more than content knowledge or expertise, and may include some or all of the following: goal analysis, task analysis, student/learner analysis, curriculum strategy, course design, lesson planning, delivery system selection, activity selection, assessment/evaluation planning, community structure and planning, student-teacher interaction planning, etc. …
So, again, what makes a course educational?
An educational course is one that provides learners with the material (data and information) that they need to accomplish their objectives, while also helping them develop the skills needed to transform that material into knowledge AND instill in them the confidence necessary to apply it beyond the course and into their life and/or work.
It’s a Tall Order—Now Do it Online!
Achieving that in a face-to-face classroom is tough enough … now try doing it online!
This is where Tracey’s combined years in online technology come together with her teacher training so beautifully. Thinking forward, she pursued additional qualifications soon after graduating from the Ontario Institute for Studies in Education, by taking a course that specifically addressed the challenges of an online classroom environment.
She can be your ‘communication bridge’, helping you transform your specialized knowledge into a course or information product—what ever is best for you and your business.
While there are many ways that such a service could be bundled, and the list of tasks for creating and offering online courses is immense, we have simplified it and given you a ‘skeleton’ that we can flesh out together, in conversation.
That conversation is our 60-minute FREE consult. During that time, we’ll listen to what you need and advise you on your next steps.
|WORK DESCRIPTION||HOURLY FEE|
|Strategic Planning & Needs Analysis||$75|
|Information Product Design||$60|
|Content/Course Materials Creation||$60|
|Online course facilitation & tech. support||$50|
Rate Notes …
- All of the above rates are in Canadian dollars.
- At the time of writing, $60/hour Canadian converted to approximately $50/hour US.
- Rate negotiation at the time of hire is welcome—the information above is offered as a guideline of what is considered fair in the current marketplace.
- Some variables to consider when determining the rate include:
- Nature of the work involved
- Expected time frame
- Degree of special expertise needed